TV commercial

Today I would like to talk about a television commercial, which you can see on Japanese TV. To tell the truth, I have never seen it on TV.

Before I start talking about it, just watch this.



Target Audience
Because this commercial is about a video game, This commercial is probably directed to young people, not to anyone.

And this is also directed to people who likes playing video games and thinking about getting a new video game. Because this "Wii" is a pretty new game system, not many people have this system. So This commercial is also directed to people who are thinking of getting "Wii".

In conclusion, This commercial is probably directed to young people who likes playing video games and thinking about getting a new video game or the game system "Wii".


Authority
The biggest authority in this commercial is probably the company name "CAPCOM" which is the one of the biggest video game company. It means we can trust them and trust their products.

Second, even though there are no famous actors or actresses in this commercial, The guy who is playing game in this commercial has a great life. He has a nice house, a big TV, and a girlfriend or could be a wife.

Finally, The title of this game which is " Resident Evil 4" could be the one of authorities in this. For example, If "Spiderman" and "Spiderman2" were really boring movies(they are actually great movies as you know) and weren't that good, would you go see "Spiderman3"? Or do they even make a new episode? So we can say that this Resident Evil series are well known and very popular video game.


Logic
This commercial is more like drama, shows just usual and real life in the beginning, and in the end, it goes to unreal world which is the story of this video game. But at the same time, this shows scenes in this game and how you play or use the controller.

Because this "Wii" has special type of controller, people might be wondering how to play this game and how you use the controller.

Also it shoes the scenes in this game which is very clear and realistic. So it is very easy for audience what is the game about and how you play this game.

So this commercial doesn't say anything about price or specific about this video game, but it shows actual scenes in this game and how you play this video game. These gives audience a clear idea of this product.


Emotion
Most of people are always want "dramas" in their life. And in this commercial, shows drama which is the story of this video game.

A man ,the main character, is playing the video game and his girlfriend or could be his wife sits beside him and he really gets into this game. Until this moment, it is a real world and could happen to anyone. Because he was really into playing this game, when he looked around he notices that his girlfriend wasn't beside him. From this moment, It goes to unreal world, a drama, which is the story of the product. In the end, after he saved her from the zombies, they hug each other, and in the background the same scene is happening on the TV screen.

So I think this commercial is saying that by playing this video game, you can experience this drama which is about action and love.


Evaluation
I think this commercial is very unique. And I liked it very much. Usual life goes to Unreal life. Even though the audience is not that many because the product is a video game ,but it is sure that they can attract and influence them so much by this commercial.

Also I thought it is very effective that they shows the actual scenes in this video game and shows how you play this game. I think these give audience a basic idea and a clear image of this product.

On a scale of 1-10, I would rate this commercial 9.

I gave 9 because, I think this commercial is very effective and for people who play video games are pretty sure that they will be influenced by this commercial.